over 3 years ago
Head of Marketing & Partnerships
The UK’s first digital legal offering, combining a cutting-edge technology Platform with a ‘virtual’ online law firm (‘LawBriefs’) to lead a traditional industry into the digital age.
The Company has experienced strong growth over the last year and now boasts excellent metrics across the business, including;
- Generating over 500 legal enquiries a month;
- Converting over 40% of enquiries and over 70% of quotes into paid sales;
- Routinely servicing 1,000 live matters simultaneously on its Platform;
- Generating 65% Repeat business from clients every month;
- Maintaining a 98% Customer approval rating on Google’s Gold Star Customer-rating system, ‘Feefo’.
An exciting opportunity has arisen for an experienced Marketing and Partnerships professional to join this fast-growing Company and its senior management team.
As the leading brand within the formative Law-Tech arena this strategic role will involve directing core brand and marketing activity across all existing market sectors and products as well as identifying new verticals for entry.
They currently markets across the following Channels;
- Social Media Marketing
- Content Marketing
- Partnership Marketing (already reaches nearly 2 million SMEs through its Partners)
The successful candidate will need to:
Lead, manage and grow an existing creative team of employees and contractors;
Continue to implement and develop digital marketing strategy in a visionary way, which regularly meets high-growth targets and develops the brand;
Design and implement scalable growth and client contact strategies;
Leverage the Company’s technology and CRM to identify existing and new customer profiles for marketing campaigns;
Develop campaigns for subscriber engagement, acquisition and retention;
Identify and supervise the implementation of content-led marketing campaigns;
Manage existing Partners, develop new Partnership opportunities and oversee the design, execution and measurement of Partner campaigns.
Contribute strategic ideas and initiatives to the senior management group.
A proven track record of success and creativity, together with a background in the marketing of tech businesses is essential. A competitive package for the SME sector is available.